Monday, November 2, 2009

No One Said Trailblazing Was Easy

Over the last two weeks, the energy and enthusiasm around Bust a Move has grown exponentially. Everyone involved is thrilled to see the buzz spreading like wildfire; you should be too! This event is going to be a first for our region. It is going to change lives and save lives, in just one day.

Every dollar raised is going directly to the cause, plain and simple. The significance of that? We're going to purchase new digital mammography equipment, like the one you see here.

Each machine costs $750,000. No, I didn't add an extra zero by mistake. The truth is, we have a big wallet to fill before we can buy this equipment. But the energy everyone will put into reaching their fundraising goals will be worth it.

The equipment we buy will be used to complete 3,700 mammograms each year. That's a 75% improvement in efficiency over what older, analog machines are capable of. It means that your mom, sister, best friend, even you, could benefit from a shorter wait time for a screening appointment.

And it gets better.

Every woman who is screened using this leading edge equipment has more of a fighting chance against breast cancer. It produces images so clear, abnormailities in breast tissue can be seen when they are only millimetres in size. And since early detection is the only thing proven to reduce breast cancer mortality rates, we're challenging you - and ourselves - to fundraise like never before. And you've already stepped up.

Within the last week, one participant reached her target in four days! Another raised $800 by tapping into his online network alone, while one team set a recruitment target of 25 members! Inspirational stories from people going above and beyond what they've ever done before are starting to pour in, and we promise to continue to share them with you. 

Is a $1,000 fundraising target easy? Heck no. But can we all do it? You betcha!

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About The Event

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Bust a Move for Breast Health is a home grown fundraising event in support of the QEII and IWK Foundations in Nova Scotia, Canada. Six hours of exercise and fundraising for world-class breast health services will combine to create a unique experience anyone can be part of. Join us on March 26th, 2011!